Start a Scrapbook Store

Retail scrapbook stores across the United States are gearing up for National Scrapbooking Day, which falls on the first Saturday in May. In 2008, that’s May 3. The event was started in 1994 by Creative Memories, but since then many scrapbook supply manufacturers, publications and retail stores have gotten involved. There’s even an effort to get the “holiday” included on official national lists. You don’t want to be left out of this great marketing opportunity, and chance to spread the word about scrapbooking to people who have yet to explore the hobby. Mention National Scrapbooking Day in your store’s newsletter, or on your Web site. Consider offering a special coupon good only on that day, or have a storewide sale. Even better, host a grand National Scrapbooking Day crop. Some product manufacturers plan on donating supplies for stores to include in prize packs, so don’t miss out on this potential bonus. Read on for more about hosting crops at your retail store. And happy National Scrapbooking Day!

Come holiday season, scrapbook stores usually have a fair amount of two types of people: picky scrapbook enthusiasts and confused gift-seekers. Solve both problems by offering store gift certificates.
In an earlier blog, I mentioned holiday wish lists. Well, besides listing specific scrapbook supplies they would like to find in their stocking, give customers the option of checking “gift certificate.”
Offer gift certificates in a wide range of denominations. Spend a little time designing a custom certificate, or have someone do it for you. Make sure your store logo is on there, as well as other pertinent information such as address, phone number and expiration date (if any).

Want to help out your customers and their families and boost Christmas sales at the same time? How about a holiday wish list?
Just make up a simple template with space for customer’s name and the product they’d love to receive come Christmas, Hannukah, etc. Print out several copies, snap them into a clipboard and voila!
Your customers can drop the hint to loved ones that they’ve listed a few faves, or when shoppers who aren’t scrapbook-savvy stumble in looking overwhelmed, direct them to the wish list. Consider having a “guy’s night” when you invite husbands and significant others to shop. You could even offer a discount on items bought off of a customer’s wish list.