Building Your Scrapbook Store Mailing List

May 27th, 2008

It’s always a good idea to know how to reach your customers in case you want to send out some targeted direct-mail advertisements, distribute a printed or e-mail newsletter or invite them to store crops. Nowadays, people may be wary of sharing their street addresses or e-mail contact info for fear of being inundated with unwanted communications. Encourage customers to sign up for your mailing list by making it part of a drawing or other promotion. (For example, everyone who signs up during a specified one-month period gets their name put in a bowl for a prize drawing. Or, every 100th newsletter recipient gets a bonus, high-value coupon.) Of course, use this information judiciously and don’t “spam” your patrons with lots of unwanted e-mail or share their personal contact information with other businesses.

National Scrapbooking Day and Your Store

March 24th, 2008

Retail scrapbook stores across the United States are gearing up for National Scrapbooking Day, which falls on the first Saturday in May. In 2008, that’s May 3. The event was started in 1994 by Creative Memories, but since then many scrapbook supply manufacturers, publications and retail stores have gotten involved. There’s even an effort to get the “holiday” included on official national lists. You don’t want to be left out of this great marketing opportunity, and chance to spread the word about scrapbooking to people who have yet to explore the hobby. Mention National Scrapbooking Day in your store’s newsletter, or on your Web site. Consider offering a special coupon good only on that day, or have a storewide sale. Even better, host a grand National Scrapbooking Day crop. Some product manufacturers plan on donating supplies for stores to include in prize packs, so don’t miss out on this potential bonus. Read on for more about hosting crops at your retail store. And happy National Scrapbooking Day!

For the Perplexed Shopper: Gift Certificates!

December 12th, 2006

Come holiday season, scrapbook stores usually have a fair amount of two types of people: picky scrapbook enthusiasts and confused gift-seekers. Solve both problems by offering store gift certificates.
In an earlier blog, I mentioned holiday wish lists. Well, besides listing specific scrapbook supplies they would like to find in their stocking, give customers the option of checking “gift certificate.”
Offer gift certificates in a wide range of denominations. Spend a little time designing a custom certificate, or have someone do it for you. Make sure your store logo is on there, as well as other pertinent information such as address, phone number and expiration date (if any).