May 2, 2009 marks the 15th year of National Scrapbooking Day. NSD, traditionally held the first Saturday of May, has become increasingly popular. Don’t miss out on this great opportunity to build community at your scrapbook store and move product on what is essentially a holiday especially for scrapbookers!
Nowadays, shoppers are even more likely to be aware of National Scrapbooking Day due to the online presence of scrapbooking products, digital papers and kits for sale as well as popular message boards and page galleries. If you don’t invite your customers to a National Scrapbooking Day event at your store, you can bet they’ll find one—and spend their money—online instead.
You could plan a special crop for May 2, or sometime that week. Make up National Scrapbooking Day signs, prize packs, page contests and so on. Use your imagination or check out the great ideas on this site. If you host crops at your store, you definitely need one for NSD!
Or, have a great sale. Put several types of products or manufacturers’ lines on sale for the day, weekend or week. Or, offer a large percentage off the purchase of one product. It should be good for at least 40 or 50 percent off, to compete with chain retailers. But unlike when they shop at Michael’s, JoAnn’s or Hobby Lobby, your customers will almost certainly fill their baskets with much more than one item.
In a recession, everyone is looking for a deal. But economists agree that one category in which people are still willing to spend is on fun, feel-good products and experiences in the under-$20 range. This describes scrapbooking to a T! Don’t leave money on the table. Serve your customers and capitalize on National Scrapbooking Day.