Archive for the ‘sales’ Category

Turn Black Friday in Your Favor

Saturday, November 4th, 2006

The shopping day that heralds the start of the holiday season, “Black Friday,” has increasingly become the domain of chain retailers, who whip shoppers into a frenzy by offering select “deals” and open their doors at 6 a.m. or even earlier on the day after Thanksgiving. You can compete with Black Friday, and similarly with “Cyber Monday” (The first Monday after Thanksgiving, when a great deal of holiday shopping is conducted online). Plan for an after-Thanksgiving Day sale of your own! Add an element that’s different from your usual sales, such as honoring a chain craft store’s 40-percent off coupon.