You’ve probably noticed that every winter, shoppers, even those who you don’t see around that much during the rest of the year, start frequenting your scrapbook store for supplies to make Christmas cards, mini albums and paper craft presents. How about catering to these handmade gift givers by offering ideas, sample projects and a place to work on them?
A holiday gift bazaar or workshop is a natural fit for a scrapbook store. Stampers, cardmakers and scrapbookers alike can get away from their busy, cluttered holiday-time homes and spend a few hours focusing on their special projects.
You could sell kits or simply set out completed projects for inspiration. Just a few ideas include: gift tins (Altoid size), altered advent calendars, calendars, birthday books and altered address or composition books.
The holidays are also a great time to introduce your customers to new products via a make-and-take. And, of course, consider offering a wish list program so friends and family can their scrapbooking friends exactly what they want.