Building Your Scrapbook Store Mailing List

It’s always a good idea to know how to reach your customers in case you want to send out some targeted direct-mail advertisements, distribute a printed or e-mail newsletter or invite them to store crops. Nowadays, people may be wary of sharing their street addresses or e-mail contact info for fear of being inundated with unwanted communications. Encourage customers to sign up for your mailing list by making it part of a drawing or other promotion. (For example, everyone who signs up during a specified one-month period gets their name put in a bowl for a prize drawing. Or, every 100th newsletter recipient gets a bonus, high-value coupon.) Of course, use this information judiciously and don’t “spam” your patrons with lots of unwanted e-mail or share their personal contact information with other businesses.

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